Reel2Recipe is an innovative web app that I built to transform the way people interact with online cooking videos. It’s my favourite project to date and has managed to get over 1000 users with no marketing budget. Have you ever found a fantastic cooking demonstration online but wished there was an easy way to get the recipe? Reel2Recipe solves that!
How It Works
Simply paste in the link to any cooking video, and Reel2Recipe’s powerful AI technology instantly extracts and formats a written recipe. With a playful design filled with emojis, it’s both functional and fun.
Key Features
- Seamless User Experience: Reel2Recipe’s interface is very intuitive, requiring just a video link to get started.
- Save and Discover: Easily save your favorite recipes, and explore a collection of recipes shared by other users.
- Download and Print: Download recipes for offline access or convenient printing.
- Responsive Design: Enjoy Reel2Recipe’s functionality on any device.
The Tech Stack
Here’s the tech stack that drives Reel2Recipe:
- Database: PostgreSQL (robust and reliable)
- ORM: Prisma (streamlines database interaction)
- Frontend: React and Typescript (dynamic interface, strong type safety)
- Backend: Express (efficient Node.js framework)
- Styling: Tailwind CSS (utility-first approach for rapid development)
- AI Power: OpenAI API (cutting-edge recipe generation)
- Logo Generation: Dalle3 (AI-driven image creation)
- Payments: Stripe (secure and user-friendly payment processing)
- Analytics: Google Analytics (insights to understand user behavior)
From Subscription to One-Time Payment: A Strategic Shift
Reel2Recipe initially used a monthly subscription model. I made the strategic decision to switch to a one-time payment, offering these benefits:
- Lower Barrier to Entry: Encourages more users to try the app
- Simplified User Experience: No recurring payments to manage
- Long-term Value: Focus on delivering exceptional value upfront
You can see in action by clicking here. Happy Cooking!
